What You Should Know
1. What % of your website visitors are using mobile devices?
b. Studies show that more than 25% of website searches and website access is now done via mobile devices.
c. That percentage is growing rapidly.
d. Some nonprofits get more than half of their website traffic from mobile devices.
e. Some of your online visitors ONLY access the web from a mobile device. They don’t even own a desktop computer.
2. Why should you mobile optimize your site?
b. Better search engine optimization. Google has announced that if your site is not mobile optimized it can significantly hurt your search engine standing.
c. Catering to mobile vs. desktop needs. Mobile users typically have different needs than desktop users. For example, mobile users may be more likely to need your contact information, directions, or to be able to quickly do transactions such as donating or buying event tickets. Therefore, your mobile site should focus on these focused pieces of information and transactions than replicate your entire desktop site.
d. Boosting traffic. Studies show that more than 25% of website searches and website access is now done via mobile devices. That number, of course is growing. Your organization should want to get your share of that growing mobile traffic. One way to do that is to have a website that is easily accessible and navigable by mobile users. Also, related to this, you should be tracking your website traffic -- including the percentage of your website traffic that comes via mobile users, and you should be tracking the change in that percentage over time.
e. Reducing bounce rate. Just because you can pull up your website on your phone doesn’t make it mobile optimized. Any website will display on any mobile device! However, if a mobile user of your site must pinch, zoom, scroll, or squint excessively, that may not be the most pleasant experience for them – and they may leave.
f. Better brand perception. Even if you are a small local nonprofit, branding should still be important to you. People will develop their perception of your brand not only based on your off-line marketing and your desktop website but also your mobile site. In fact over 90% of people say that they access the same websites on multiple devices. Therefore you should make sure that the experience of your mobile website users is just as rewarding as their desktop experience.
g. Avoid Flash. Since Flash will not work on an iPhone, iPad, or any Apple device, you should avoid any use of Flash in the mobile version of your site.
3. What is “responsive design” and should I use it?
Let’s say that you have a header at the top of your home page (or every page) which is 1,000 pixels wide. Now let’s say that one of your users reduces the size of their browser window to less than 1,000 pixels wide – or looks at your site on an iPhone with a much narrower screen. What happens then? Do you display only a fraction of the image? Do you split the image and display one part below the other? Do you omit the image altogether? Obviously none of these are good options, but responsive design may force you to choose one of these not-so-good options.
4. How should I mobile optimize my site?
What Should You NOT Do?
2. Don’t avoid mobile optimizing your site altogether.
3. Don’t assume that few of your website visitors are using mobile devices.
What You SHOULD Do
Click here for a FREE Mobile Optimization Consultation with a mobile optimization website expert.
You’ll get valuable feedback and advice regarding your desktop site and how to improve it while mobile optimizing it.