Mobile optimzation
How You Might Be Alienating Half of Your Website Visitors – and Losing Their Donations!

What You Should Know

mobile optimization1. What % of your website visitors are using mobile devices?
a. When was the last time you used your mobile phone to access a website? It probably was within the last 24 hours. Well, it stands to reason that if you used your phone to access someone else’s website recently that other people are using their phones to access yours.
b. Studies show that more than 25% of website searches and website access is now done via mobile devices.
c. That percentage is growing rapidly.
d. Some nonprofits get more than half of their website traffic from mobile devices.
e. Some of your online visitors ONLY access the web from a mobile device.   They don’t even own a desktop computer.

2. Why should you mobile optimize your site?
a. Greater usability. If a visitor is accessing your website using their iPhone, and your website is not mobile optimized, they may have difficulty navigating, donating, and doing the other things that you want them to do.  In other words, having a mobile optimized site can help you to maximize your conversion rate -- that is, the percentage of your website visitors who become converted into donors, event attendees, volunteers or others who do things that you want them to do.
b. Better search engine optimization.  Google has announced that if your site is not mobile optimized it can significantly hurt your search engine standing.
c. Catering to mobile vs. desktop needs.  Mobile users typically have different needs than desktop users. For example, mobile users may be more likely to need your contact information, directions, or to be able to quickly do transactions such as donating or buying event tickets.  Therefore, your mobile site should focus on these focused pieces of information and transactions than replicate your entire desktop site.
Boost mobile trafficd. Boosting traffic.  Studies show that more than 25% of website searches and website access is now done via mobile devices. That number, of course is growing. Your organization should want to get your share of that growing mobile traffic. One way to do that is to have a website that is easily accessible and navigable by mobile users. Also, related to this, you should be tracking your website traffic -- including the percentage of your website traffic that comes via mobile users, and you should be tracking the change in that percentage over time.
e. Reducing bounce rate.  Just because you can pull up your website on your phone doesn’t make it mobile optimized.  Any website will display on any mobile device!  However, if a mobile user of your site must pinch, zoom, scroll, or squint excessively, that may not be the most pleasant experience for them – and they may leave.
f. Better brand perception. Even if you are a small local nonprofit, branding should still be important to you. People will develop their perception of your brand not only based on your off-line marketing and your desktop website but also your mobile site. In fact over 90% of people say that they access the same websites on multiple devices.  Therefore you should make sure that the experience of your mobile website users is just as rewarding as their desktop experience.
g. Avoid Flash.  Since Flash will not work on an iPhone, iPad, or any Apple device, you should avoid any use of Flash in the mobile version of your site.

Responsive design3. What is “responsive design” and should I use it?
a. “Responsive design” is sometimes used synonymously with “mobile optimization”.  However, there is a distinction.  A responsive site, sometimes called liquid, will automatically morph as the size of the user’s window changes.  This can even happen on a desktop – as a desktop user decreases or increases the size of their browser window, a responsive site will automatically change to fit the size of the window.  Of course, if a user access your site on a tablet, phone, or other mobile device – which has a smaller screen, the website presented to them will automatically adjust to that smaller screen.  As cool as this sounds, one issue with this approach is that it can be very difficult for a graphic designer to create a design that looks good and confirms to best practices even as it is constantly changing.



Let’s say that you have a header at the top of your home page (or every page) which is 1,000 pixels wide.  Now let’s say that one of your users reduces the size of their browser window to less than 1,000 pixels wide – or looks at your site on an iPhone with a much narrower screen.  What happens then?  Do you display only a fraction of the image?  Do you split the image and display one part below the other?  Do you omit the image altogether?  Obviously none of these are good options, but responsive design may force you to choose one of these not-so-good options.

b. On the other hand, a non-responsive but still mobile optimized design should automatically detect the device used by each of your website visitors, and then automatically redirect them to a version of your site optimized for that device – say an iPhone or iPad version.  This way your designer can develop a design for each type of device that is optimal for that device and fits its screen size.

4. How should I mobile optimize my site?
a. Some mobile optimization is done manually.  This could result in the mobile optimization being more expensive, time-consuming, and risky. With manual coding, even one bug in the programming could result in the mobile optimization not working properly. The better way to do it is to mobile optimize your site in an automated fashion. This will entail less time, cost, and risk, in part because it will should properly the first time without any testing. Also by having your site automatically mobile optimized, you’ll be able to make any changes you want to your website without having to go back and read mobile optimize your site. If you make a change to your desktop website it should be instantly reflected in the mobile version of your site.

What Should You NOT Do?
1. Don’t mobile optimize your site manually.
2. Don’t avoid mobile optimizing your site altogether.
3. Don’t assume that few of your website visitors are using mobile devices.

What You SHOULD Do
1. Use an automated approach to mobile optimize your website.

Click here for a FREE Mobile Optimization Consultation with a mobile optimization website expert.
You’ll get valuable feedback and advice regarding your desktop site and how to improve it while mobile optimizing it.


Posted in Mobile websites | 6860 Comment(s) | Add Comment
1 | 2 | 3 | 4 | 5 | 6 | 7
Displaying comments 1 through 50
lamisil price <a href="">purchase trimox generic</a> order amoxicillin
Posted by Mrqyzq on 02/08/2023 08:21AM
I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates. organic supplements
Posted by Liwovosa on 02/08/2023 06:48AM
You have a beautiful writing style. I like it very much. And it is mainly because of him that I will be visiting here! I cordially greet all readers. Sunny day! More: <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>.
Posted by MichaelBus on 02/08/2023 06:44AM
It is actually very good, on the other hand measure the advice with this accurate. serrurier bruxelles
Posted by RAHEEL on 02/08/2023 05:24AM
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. bulk computer auctions
Posted by are on 02/08/2023 04:51AM
Wow, I haven't read such great articles for a long time. Interesting and important topics, beautiful style and language and all enriched with wonderful graphics. Nothing but to read. More: <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>.
Posted by RobertVab on 02/08/2023 04:23AM
This is my first-time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me.
Posted by john on 02/08/2023 04:00AM
Cash app login may be used to instantly send and receive payments within the usa, nonetheless it won't perform the job for international exchanges Metamask Log In is an extension for accessing Ethereum enabled distributed applications, or "Dapps" in your browser.
Posted by malina leoo on 02/08/2023 03:32AM
I at this moment would wish to demonstrate that i appeared to be unique so that you can site in combination with without any doubt favorite your website webpage. Possible I’m pertaining to to locate your web blog. People today unquestionably involve great goes through. Most effective hopes ideal for allowing around your web blog. domino228
Posted by domino228 on 02/08/2023 02:40AM
I am so happy I found this place. I have never found such an amazing blog full of informations. This blog is just something that Im so happy I came across. Im so happy with all of the informations which are given in the artiles. Thank you so much for it. I will be guest who will be coming here very often. Also check this out; <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>.
Posted by MarcosGraix on 02/07/2023 11:52AM
So lucky to come across your excellent blog. Your blog brings me a great deal of fun. Good luck with the site.
Posted by we buy houses in port salerno on 02/07/2023 10:50AM
With regards to easing up an individual`s complexion, skin-brightening cleansers are probable the maximum famous and the maximum affordable selections for anybody. In any case, with each one of the numerous versions and fixings which are out withinside the marketplace at this moment, occasionally it has a tendency to be confounded and confounding to pick. สบู่ผิวขาว
Posted by Hibbah on 02/07/2023 08:00AM
It’s great to pay interest from you I’m reaching out about your content material fabric you provide me with an updates of technology MetaMask login with password | Metamask Chrome Extension
Posted by jack Buffett on 02/07/2023 04:55AM
Cash app login to contact Cash App support. To keep your account secure, we'll send you a code to log in. New to Cash App? Create account. Mobile number.Paypal Login is the faster, safer way to send and receive money or make an online payment. Get started or create a merchant account to accept payments.
Posted by marrie on 02/07/2023 04:33AM
Thanks for sharing.I found a lot of interesting information here. A really very thankful and hopeful that you will write many more posts like this one.
 Visit Us : Write For Us Business

Posted by Jack on 02/07/2023 02:15AM
Gemini is one of the most popular cryptocurrency exchange platforms through which you can invest your money in cryptocurrency trading. This exchange is best for Bitcoin trading because of its user-friendliness and safe trading features. gemini sign in | coinbase pro login | coinbase login
Posted by Gemini Sign in on 02/06/2023 11:37PM
order tadacip 20mg generic <a href="">cost indocin 75mg</a> indomethacin brand
Posted by Qkcycc on 02/06/2023 09:53PM
It's really important that you optimize your website for mobile use because sometime people may need your services on the go! For example, I usually like to order food online before going to a restaurant so that they can have it ready for me once I arrive there and when a restaurant doesn't have a mobile oage for me to order it creates a huge inconvinient for me! Thankfully my favorite mobile detailing mesa has a great mobile page for when I need any of their services.
Posted by Nestor Hernandez on 02/06/2023 07:45PM
Whenever i wrote regarding indistinguishable difficulties, Whenever i affords you the web link to your webpage. 안전슬롯
Posted by RAHEEL on 02/06/2023 01:33PM
I want to start a blog but would like to own the domain. Any ideas how to go about this?.
Posted by ayan on 02/06/2023 11:16AM
To begin with, BitMart was founded in 2017 by Sheldon Xia – the current CEO of BitMart. In essence, Bitmart is a centralized cryptocurrency exchange and is considered to be one of the most secure crypto exchanges at the moment. BitMart has a multi-layer architecture to guarantee security, scalability, and stability for the users on its platform. BitMart is also used by many investors who are searching for low-cap cryptos. This is because Bitmart Safemoon constantly lists new cryptocurrencies and tokens that are yet to join other exchanges. At the time of writing, BitMart has a trading volume of $1.2 billion and more than 5 million customers. Bitmart Exchange Review offers an easy-to-use interface for purchasing Bitcoin and other cryptocurrencies. They make it possible to buy bitcoin with a range of payment methods such as bank transfers, credit cards, or debit cards that are fast processing time due at competitive prices on the market today!

Posted by Buddy weiss on 02/06/2023 09:07AM
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. selling merchant services
Posted by are on 02/06/2023 08:00AM
I was also reading a topic like this one from another site..~~*’ 먹튀인증
Posted by seo on 02/06/2023 07:05AM
It is a comfy, smooth-to-use platform that helps join Walletconnect to packages. It lets in customers to speedy manipulate their crypto property properly and quite simply. Metamask Wallet is the main self-custodial wallet. The secure and easy way to access blockchain applications and web3.
Posted by jasan ronn on 02/06/2023 04:46AM
Thank you very much for writing such an interesting article on this topic.  This has really made me think and I hope to read more. 홀덤사이트

Posted by fk123 on 02/06/2023 03:55AM
Cash app login may be used to instantly send and receive payments within the usa, nonetheless it won't perform the job for international exchanges Metamask Log In is an extension for accessing Ethereum enabled distributed applications, or "Dapps" in your browser.
Posted by malina leoo on 02/06/2023 03:36AM
Great portal, really worth visiting more often. Congratulations to the authors and have a nice day to everyone! More: <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>, <a href="">link</a>.
Posted by CurtisJat on 02/06/2023 02:04AM
Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely return. 홀덤사이트
Posted by fk123 on 02/06/2023 01:07AM
order retin gel generic <a href="">purchase avana sale</a> avanafil 100mg price
Posted by Qfzttn on 02/05/2023 12:40PM
I am really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility problems? A few of my blog audience have complained about my website not working correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem? Bakery In Florida
Posted by Bakery In Florida on 02/05/2023 11:04AM
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. 온라인홀덤
Posted by fk123 on 02/05/2023 09:39AM
Much valued such a lot for sharing this magnificent information! I'm expecting see more postsby you! allpkjob
Posted by Hibbah on 02/05/2023 08:25AM
We would like to thank you just as before for the stunning ideas you offered Jesse when preparing her own post-graduate research and, most importantly, regarding providing every one of the ideas in one blog post. In case we had been aware of your web page a year ago, we might have been saved the unwanted measures we were implementing. Thank you very much. xxx
Posted by hgfd on 02/05/2023 07:46AM
Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us. 온라인홀덤

Posted by fk123 on 02/05/2023 05:34AM
Great post !
Maximizing the Well-being of Our Furry Companions: Tips and Tricks for Caring for Cats, Dogs, and Other Animals.

Discover the latest strategies for making money online and maximizing your ROI. All aspects of SEO, including keyword research, Link Building !
Posted by Jim cassidy on 02/05/2023 04:45AM
Learn the role of a high spiritual guide in an advanced spiritual school.
Posted by aa on 02/05/2023 02:19AM
I have read your article, it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it.. Camping
Posted by are on 02/05/2023 02:05AM
Als grootste stad van Nederland is Amsterdam een bloeiende bestemming voor iedereen die op zoek is naar een opwindende stedelijke ervaring. De levendige culturele scenes, historische grachten en het dynamische nachtleven trekken zowel inwoners als bezoekers aan om te verkennen en te genieten van wat deze prachtige stad te bieden heeft. Van fietsen langs de grachten tot het bezoeken van een van de vele kunstgaleries en musea, er is altijd iets te doen in Amsterdam. Evenementenbureaus zorgen voor een verscheidenheid aan evenementen zoals muziekconcerten, comedyshows en feesten waar men zich kan mengen met autochtonen en andere toeristen terwijl men tegelijkertijd plezier heeft. Met de vele evenementen die elke dag plaatsvinden en de beste evenementenbureaus die ze organiseren, plus de unieke charme van Amsterdam, is het gemakkelijk te zien dat deze stad echt uniek is! RGB videokaarten voor gaming
Posted by Liwovosa on 02/04/2023 11:58PM
Gamen is nog nooit zo spannend en lonend geweest als wanneer je investeert in de GTX1660s Gaming Videokaart. Zorg ervoor dat uw systeem kan omgaan met de meest intense grafische instellingen om die levensechte game-ervaring zonder vertraging te krijgen. Geniet van het spelen van je favoriete games met hoge framerates, bliksemsnelle reactietijden en prachtige visuals die standaard worden geleverd met deze geweldige videokaart. Zelfs als je een beginnende of gemiddelde gamer bent, zul je merken dat je als nooit tevoren helemaal opgaat in de actie. Of u nu in sandbox games, high-fantasy avonturen, of hardcore FPS actie - er is voor elk wat wils in de GTX1660s Gaming videokaart. Upgrade vandaag nog naar een meeslepende game-ervaring! RGB videokaarten voor gaming
Posted by Liwovosa on 02/04/2023 02:35PM
I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... Layar138
Posted by aa on 02/04/2023 12:47PM
1 | 2 | 3 | 4 | 5 | 6 | 7