Marketing Solutions

We offer the following marketing services:
  1. Annual Report
  2. Banner Advertising
  3. Brochures
  4. Communications Consultation/Messaging
  5. Content Development
  6. Content Development: Case Study/Success Story and Design
  7. Content Development: Testimonials
  8. Corp ID Package (business card, letterhead, envelope)
  9. Direct Marketing Solutions (print/postcards and email)
  10. Direct Marketing Strategy and Content (print/postcards and email)
  11. Online Marketing Monthly Program/Marketing Fitness
  12. Logo Design
  13. Marketing Plan: Kick Start Consultation
  14. Marketing Plan: Annual Marketing Roadmap
  15. Marketing Tools: Customer Relationship Management (CRM) System
  16. Marketing Tools: Project Management System
  17. Newsletter
  18. Pay-Per-Click (PPC) Campaign
  19. Program Brochure
  20. Public Relations – Online Grassroots Campaign
  21. Public Relations – Press Release
Annual Report

A professional, custom-designed annual report that includes:
    • Size: 8 pages of 9x16, folded to 9x8 (32 pages finished)
    • Color: 4/4 with bleed
    • Paper: Gloss
(other options available)
You'll receive a selection of 2-3 design concepts.  Once you choose a design, preliminary mock-ups are provided for revision and fine tuning for up to two (2) major changes without incurring additional costs.

You'll receive a 300dpi, PSD file to provide to the printer, along with any coordination efforts required with the printer.

Commitment from Client:
Client will provide copy along with high quality photos/images/logos required for use in events/shows and advertising pages.

Banner Advertising

Sell ad space on your highly trafficked website site or on any site that is considered a reliable source of information or referrals. Or post your banner ads on other sites that are highly trafficked.

Banners can be designed in a variety of sizes.

Brochure

We'll produce a memorable brochure designed to be complementary to your website and your logo – creating a complete branding package!
We design brochures in two formats:
  • Online PDF that is desktop printable
  • Offline version that meets printer specs
Both brochures include:
  • strategy
  • content
  • 1 design concepts
  • 2 revisions
  • final artwork
Quote applies to 8.5” x 11” two-sided brochure. Printing not included. Cost of photography and/or graphics not included.
    Communications Consultation/Messaging

    We'll create a clear and consistent message for your organization with the objective of reaching your target population so they know and understand who, what, when, where and why. Includes an examination of mission, target markets, tagline, objectives, competitors, and more.

    Includes a one-hour Communications Strategy and a detailed report with communication and messaging recommendations for:
    • Mission
    • Tagline
    • Hook Statement
    • Differentiators and Unique Selling Prop
    • Competitive Landscape
    • Homepage content
    • Menu Infrastructure

    Content Development

    Stumped on how to best express your organization and your message? We will design, write and/or edit content that makes an impact.

    Content Development: Case Study/Success Story with Brochure Design

    We’ll create a case study/success story that will not only spotlight your key messages, but will convey it in a memorable way!
    Includes research, content development and up to 2 rounds of copy edits.

    Project also includes up to 2 rounds of design edits. Final deliverables are print-ready files. We can design case study in two formats: Online PDF that is desktop printable and/or Offline version that meets printer specs.

    *Does not include printer costs.
    **Cost of photography and/or graphics not included.

    Content Development:  Testimonials

    The truth speaks louder than any marketing or sales information ever can! We help you get client feedback and then transform their thoughts into impactful testimonials and success stories that differentiate, compel and bring your organization to life for the reader.
    Research, interview clients, write and edit 5 testimonials

    Corporate ID Package (business cards, envelopes, letterhead)

    Putting your logo, tagline and “look and feel” to work for you, we create your letterhead, business cards, and envelopes.
    We create:
    - Letterhead
    - Business cards
    - Envelopes

    Includes concept, two revisions, and final artwork (for up to 3 different cards/names) and file prep for ready to print. Additional charge for 4 or more business cards/names.
    * Does not include printing costs

    Direct Marketing Solutions (print, postcards, email)

    Direct marketing is an effective way of generating leads and donations. We offer a variety of solutions to meet a variety of needs.

    We offer two types of solutions:
    - Editable templates that you can use to create branded emails whenever you want.
    - Ready-to-go HTML emails customized for a specific campaign or purpose.
    For detailed descriptions and additional information about these options, please ask to see our Email Marketing Solutions Brochure.

    Direct Marketing Strategy and Content (print, postcards, email)

    Need some help developing an email marketing campaign or mailing? We’re at the ready with lots of creative ideas.

    Mad Marketeer strategizes with your organization and creates the campaign strategy and messaging.

    Ask for our Email Marketing Solutions brochure!
    Online Marketing Monthly Program/Marketing Fitness Program

    Our Inbound Marketing program is designed to get you what you want:
    • More website traffic
    • Traffic that converts into leads
    • Leads that turn into sales or donations.

    This marketing approach is oftentimes more cost effective than other traditional forms by eliminating hard costs, such as printing and postage.

    Finally, the program integrates feedback from a tracking platform that allows you to monitor and measure so you can continually improve results. Organizations that follow this methodology see as much as a 200-300% uptake in leads and average over 100 leads per month after 5 months.

    Inbound Marketing is a new and cost effective way of creating content (websites, articles, blogs, etc.) and then executing campaigns (search engine optimization, social media, email marketing, search engine marketing, pay-per-click, etc.).

    Logo Design

    Transform your logo from looking amateur or outdated to looking high-quality and professional.

    Fully customized logo or redesign of current logo. Three to five concepts with two rounds of revisions on ONE logo.

    Client receives final logo artwork in various formats:
    JPG, GIF, BMP, Black & White, Cymk – Color, RGB – Color

    Marketing Plan:  Kick Start Consultation

    In this consultation, we work with you to identify highest need and top priority initiatives that will most benefit your organization from a marketing and public relations perspective.

    A detailed “kick-start” plan that provides the best near-term strategies for your organization.

    Marketing Plan:  Annual Marketing Roadmap

    This is a detailed plan that looks at all 6 Zones and helps you create a strategy and programs to implement within each zone.

    In this consultation, we work with you to identify and create a plan of your highest need and top priority initiatives that will most benefit your organization from a marketing and public relations perspective. Deliverable is a detailed annual plan providing short- and long-term solutions designed to help launch a more extensive local and national plan.

    A detailed annual plan designed to provide short- and long-term solutions

    Marketing Tools:  Customer Relationship Management (CRM) System

    Track all your leads, contacts, donors, clients and the media with an online Customer Relationship Management (CRM) system that is easy for you to add to and maintain.
    Set-up CRM and 1 hour training (set-up only; ongoing tech support provided via vendor)

    Marketing Tools:  Project Management System

    Make tracking all your projects easy and organized. Provides an individualized “to-do” list for each project member.

    Set-up Project Manager and 1 hour training (set-up only; ongoing tech support provided via vendor)
    Newsletter

    Create newsletter

    Write content for approx 450 word newsletter
    (Does not include distribution or posting fees)

    Pay-Per-Click (PPC) Campaign

    Pay-Per-Click is a highly effective and measurable means of generating leads, as well as using results to improve natural search optimization.

    Use PPC to advertise on websites that are frequented by your target markets with a Google ad campaign. You only pay when visitors actually click through to your website from the ad. You can even set a monthly cap on how many visitors are “allowed” to click through … making this a measurable, cost-effective way to attract new website visitors.

    Launch a PPC Campaign including:
    - Strategy
    - Set-up
    - Landing page development
    - Monthly monitoring and reports
    - Monthly management

    Program Brochure

    A professional, custom-designed show program that includes:
    Size: 3 pages of 8.5x11, folded to 8.5x5.5 (12 pages finished) Cover: 4/4 with bleed Inside: B&W
    (other options available)

    Client receives 300dpi, PSD file to provide to printer, along with any coordination efforts required by client/printer.

    Commitment to Client Design to coordinate with organization look & feel. Preliminary mock-ups provided for revision and fine tuning for up to two (2) major changes without incurring additional costs.

    Commitment from Client: Client will provide copy along with high quality photos/images/logos required for use in events/shows and advertising pages.

    Public Relations – Online Grassroots Campaign

    Designed for budget-constrained organizations that don’t have the funds for a full-scale media campaign, this online campaign focuses on article placement, press announcements, product submissions and social media submissions – all designed to increase your incoming website links, as well as to help you gain increased visibility – both from the media and from other websites, blogs, and enewsletters/ ezines.

    This campaign focuses on:
    - Article placement
    - Press announcements
    - Product submissions

    Month One: Messaging, one press release and article/blurb development.
    Month Two and Three: List development and article/blurb placement (40 -50 total contacts)

    Public Relations - Press Release

    Create Press Release
    Write content for approximately 450 word press release
    (Does not include distribution or posting fees)

    Other Products:
    • BarMitzvahSite123

    Also coming!
    • Button Catalog
    • Fundraising Catalog
    • Connecting Community: Directory of Help
    • Philanthropic Public Relations (be a sponsor for a nonprofit and get community exposure!)