Hosted by AFP of Northern AZ
Conducted by Allan Pressel, CEO of PowerSite123 (named one of the world’s leading e-philanthropy speakers)
Thursday, August 11, 10:45AM - noon
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working. Learn how to easily:
- Build/maintain an interactive website designed to convert visitors to leads
- Drive online traffic to your website and social media
- Maximize the likelihood prospects can find you
- Keep traffic on your site with lots of functionality (i.e., “stickiness”)
- Convert leads into donations and other forms of support (i.e., “conversion”)
- Track results
Each participant will be offered a free Private Internet Consultation (PIC), conducted at your site or by phone. During this 1-hour consultation, conducted privately for your organization, Allan will:
1. Analyze your website, social media, search engine optimization, and online marketing (any of these which are important to you) -- and give you lots of feedback
2. Provide strategic recommendations on your site and other Internet presence -- including how to boost your online traffic and revenue
3. Show you how to easily implement any of these recommendations
You decide when you’d like your PIC. You may include whomever you like (CEO, board members, etc.), even if they are in different locations (we’ll use webinar technology so everyone will see and hear the same thing).